A companion you talk to while you play WoW
A little wisp who rides along while you play World of Warcraft. Ask her anything out loud and hear the answer in her own voice.
Scored deterministically. Only candidates that fire a story trigger are sent to a model, so this one has no written angle.
Gaps in our data, not findings about the product. Their weight is redistributed across the 5 we did measure.
A source that found nothing is a measurement. A source that has not run is a gap. Neither means the launch lacks the thing.