
WHOOP's social network built around real health data
WHOOP Humans brings a new social experience to the WHOOP app, built around real health and performance data. Follow friends and family, see the Sleep, Recovery, Strain, and activities they choose to share, and encourage each other's progress. Capture meaningful moments with photos, notes, and the data behind them. Unlike traditional social feeds, WHOOP Humans connects people through their real-world experiences, with granular privacy controls.
Scored deterministically. Only candidates that fire a story trigger are sent to a model, so this one has no written angle.
Gaps in our data, not findings about the product. Their weight is redistributed across the 5 we did measure.
A source that found nothing is a measurement. A source that has not run is a gap. Neither means the launch lacks the thing.