State of Crypto Marketing 2026
Quiet signalHow crypto marketing was actually run in 2026, free report
Launched 1mo ago
Signal
17
Velocity
0
What this means
-57%Category cooling: Crypto.
Launches down 57% week-over-week.
10Founder Conviction Index: 10 — low signal.
Few of the conviction sub-signals (reputation, velocity, buyer-intent, tagline clarity) are firing yet.
Prediction
Top-5 finish probability
9%
today
Projected end-of-day votes
2range 2–3
Trajectory
stable
Vote pace holding steady.
About
A public-record report on how crypto marketing was run in the twelve months to 31 August 2026: 27 named companies, 17 agencies, every figure sourced. Two of 27 firms lost access to new European customers on 1 July, and the licence became the offer. Seven senior Coinbase marketers joined OpenAI and Anthropic. For 18 of 27, we found no public marketing budget or team-size figure. Free PDF, one-page summary and an MIT-licensed dataset.
Attention & discussion velocity
Performance
Velocity0
Vote pace vs average
Momentum0
Sustained over 6h
Virality0
Spread × engagement
Engagement—
not measured
Signal sources
1 of 6 active- Launch tracking3 readings since we picked it up
- AI analysisnot yet enriched
- Comment intelligencethread not yet analysed
- Outside discussionnot checked — domain is a storefront or shared
- Revenue signalsno match on this domain
- Editorial scoringbelow the signal threshold for this pass
A source that found nothing is a measurement. A source that has not run is a gap. Neither means the launch lacks the thing.