Pancake

We hit #1 here in May, then rebuilt almost everything. Here's why. Claude and Codex can already plan your go-to-market. They can't run it: no data to find the right people, no way to reach them, no memory of your business. Pancake is that piece. One MCP connection gives your agent: • a GTM Brain that learns your business, ICP and voice from your website • 40+ data providers and enrichment • sending infrastructure, from your own accounts Describe who you want to reach in one sentence, and Pancake turns it into a Play that keeps finding leads, each with the reason they fit. Your agent decides, Pancake runs it. And if you'd rather click than prompt, there's a full app too. Two early customers, in their words: - "I'm running all of my GTM in Codex using Pancake." Pierre-Alexandre, CEO of Kinro - "One Pancake Play replaced all our inbound tools." Adi, co-founder of AgentMail What's the first GTM idea you'd deploy? We're here all day.

I’m Will, co-founder of Pancake 🥞 Your agent can build your product. We built Pancake so it can help you find your next customers too. Give Pancake your website and it builds your GTM Brain: your ideal customers, positioning, competitors, and more. Then use Pancake, Claude, or Codex to find relevant leads and run your GTM workflows. We’ve worked hard on this, with a lot of testing, honest user feedback, and rebuilding along the way. Huge thanks to everyone who helped shape it ❤️ We even jumped out of a plane for the launch. Answering your questions here should be less stressful 🪂 Give it a try and tell us what you think!

@tricomte The AI-powered GTM approach looks promising. How much setup is required for a new user ?

Congrats on the launch! Can’t wait to use this. I’m curious—if every company in the world used Pancake for GTM, what do you think would distinguish one marketing plan from another?