
What an Instagram or TikTok post should cost, formula shown
Every influencer rate calculator we tried is a black box. This one shows the formula. Enter platform, followers, engagement (or let it assume a platform-typical rate), content type, usage rights, exclusivity, niche and country, and get a low/typical/high per post plus the rate per 1,000 followers. Flip to Creator mode to see what you could earn. Then compare with UGC rates, which do not require paying for the audience at all.
The Influencer Rate Calculator provides a transparent formula for determining the cost of Instagram and TikTok posts based on various factors such as platform, followers, and engagement. It also allows users to compare influencer rates with user-generated content (UGC) rates.
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