How It Spread
Notable signalSee how anything went viral, from the first post
Launched 18d ago
Signal
54
Velocity
0
What this means
19.4×Growing 19.4× faster than the typical Marketing launch.
Compared to 91 Marketing launches at the same age.
Decaying
Vote pace down to 0% of launch speed.
20Founder Conviction Index: 20 — low signal.
Few of the conviction sub-signals (reputation, velocity, buyer-intent, tagline clarity) are firing yet.
4.3×Founder historically performs 4.3× the median launch we track.
Best prior launch: Rival Workshop, attention 71.
Prediction
Top-5 finish probability
14%
today
Projected end-of-day votes
88range 66–119
Trajectory
decaying
Vote pace down to 0% of launch speed.
Speed vs peers
19.4×
91 Marketing launches
About
A library of 1,600+ viral films, products, memes and campaigns.
AI Summary
How It Spread is a comprehensive library featuring over 1,000 case studies of viral content, including films, products, memes, and campaigns. Each entry details the timeline of its spread, sources data, and tracks emerging trends in real-time.
Attention & discussion velocity
Performance
Velocity0
Vote pace vs average
Momentum0
Sustained over 6h
Virality0
Spread × engagement
Engagement2
Discussion per unit of attention
Signal sources
2 of 6 active- Launch tracking9 readings since we picked it up
- AI analysisMarketing
- Comment intelligencethread not yet analysed
- Outside discussionnot checked — domain is a storefront or shared
- Revenue signalsno match on this domain
- Editorial scoringbelow the signal threshold for this pass
A source that found nothing is a measurement. A source that has not run is a gap. Neither means the launch lacks the thing.