Figo

Notable signal

See every move your competitors make

Launched 11h ago

Signal

Velocity

What this means

+100%Launching in a 100% WoW growing category.

Analytics had 53 launches this week vs 0 last.

17Founder Conviction Index: 17 — low signal.

Few of the conviction sub-signals (reputation, velocity, buyer-intent, tagline clarity) are firing yet.

Prediction

Top-5 finish probability

22%

today

Projected end-of-day votes

88range 66–119

Trajectory

stable

Not enough snapshots yet to detect trajectory.

About

Figo watches your competitors so you do not have to. Every week it checks their rankings, new pages, blog posts, Google Ads, Meta ads, TikTok ads, Instagram, Facebook and Reddit, plus what ChatGPT, Claude, Gemini and Perplexity say when buyers ask for a recommendation. Monday morning you get a short briefing: what changed, what it means, and one thing to do about it. Add your website and it finds the competitors for you.

AI Summary

Figo provides weekly analytics on competitors' online activities, including rankings, new content, and advertising across multiple platforms. Users receive a concise briefing on significant changes and actionable insights to enhance their marketing strategies.

Attention & discussion velocity

Performance

Velocity0

Vote pace vs average

Momentum0

Sustained over 6h

Virality0

Spread × engagement

Engagement2

Discussion per unit of attention

Editorial read

Scored deterministically. Only candidates that fire a story trigger are sent to a model, so this one has no written angle.

ThinLittle evidence and no strong angle. Nothing to build on yet.

125/8

Timeliness5%100

carried 7%

Trend20%50

carried 27%

Novelty15%32

carried 20%

Business15%1

carried 20%

Story20%0

carried 27%

Not measured · 3 of 8

Revenue10%—

Founder10%—

Cross-platform5%—

Gaps in our data, not findings about the product. Their weight is redistributed across the 5 we did measure.

measuredmeasured, zeronot measured

Full audit →

Signal sources

3 of 6 active

Launch tracking2 readings since we picked it up
AI analysisMarketing
Comment intelligencethread not yet analysed
Outside discussionnot checked — domain is a storefront or shared
Revenue signalsno match on this domain
Editorial scoring13% evidence coverage

A source that found nothing is a measurement. A source that has not run is a gap. Neither means the launch lacks the thing.