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Markets
  • Signal Feed
  • Startups
  • Categories
  • Founders
  • Revenue
  • Beyond the launch
Intelligence
  • Content Desk
  • Editorial QA
  • Ask Market
  • Signature Index
  • Trends
Lab
  • Metric Bench
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  • Smart Search
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17,045 products · 82,562 snapshots
EM Keep

EM Keep

Quiet signal

WhatsApp conversations, resurfaced on this day every year

Launched 19d ago
Signal
17
Velocity
0

What this means

40%Vote pace is below typical for this category.
Running at 40% of comparable launches.
+150%Launching in a 150% WoW growing category.
Couples had 5 launches this week vs 2 last.
14Founder Conviction Index: 14 — low signal.
Few of the conviction sub-signals (reputation, velocity, buyer-intent, tagline clarity) are firing yet.

Prediction

Top-5 finish probability
3%
today
Projected end-of-day votes
2range 2–3
Trajectory
stable
Vote pace holding steady.
Speed vs peers
0.4×
157 comparable launches

About

WhatsApp keeps all the messages you've shared buried under years of newer chats. The first texts from when you started dating, the voice of someone you miss. EM brings them back. Upload a chat and each day you'll find the messages and voice notes you shared on the date in past years, in a small stack of cards you swipe through, like an old photo album. Encrypted before it leaves your device. Only you can read your messages. For grief, love and the chats you're not ready to lose.

Attention & discussion velocity

Performance

Velocity0
Vote pace vs average
Momentum0
Sustained over 6h
Virality0
Spread × engagement
Engagement—
not measured

Signal sources

1 of 6 active
  • Launch tracking3 readings since we picked it up
  • AI analysisnot yet enriched
  • Comment intelligencethread not yet analysed
  • Outside discussionnot checked — domain is a storefront or shared
  • Revenue signalsno match on this domain
  • Editorial scoringbelow the signal threshold for this pass

A source that found nothing is a measurement. A source that has not run is a gap. Neither means the launch lacks the thing.

Founders

Chantal Ross
@chantal_r
rep 13
Chantal Ross
@chantal_r · hunter

Topics

AndroidCouplesMessaging